Shamin Abas Public Relations & Special Events

Shamin Abas Public Relations and Special Events is a boutique firm that transcends the traditional practices of public relations and experiential marketing; delivering a refined expertise with an unparalleled level of personal attention. Headquartered in New York, with an office in Palm Beach and a seasonal satellite in the Hamptons, Shamin Abas Public Relations and Special Events works exclusively with premium luxury brands that seek to engage the exceptionally affluent.

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“My passion is to work with true visionaries. It’s what I absolutely love to do. Working with some of the great leaders in the luxury space in helping them maximize their brand’s potential is such a great honor everyday.”  


Shamin Abas
Founder and President


  • Burgess is the global leading authority in super yachts with ten international offices and a highly targeted marketing strategy across multiple platforms. We appointed Shamin Abas Public Relations & Special Events to increase our brand presence in North America to a defined UHNW demographic. Our account has been managed with energy and solicitousness, supported by a consistently personal degree of service. The agency has excellent media contacts, understands the luxury space and thinks outside the box to enhance its public relations deliverables.

    Alev Karagulle
    Director of Marketing and Communications, Burgess Yachts
  • Luxury is only a concept. The challenge facing today’s brands requires subtle finessing of consumers’ perceptions, molding and elevating products to the aspirational. Shamin truly understands and excels in this realm.

    Campion Platt
    Architect and Interior Designer, Campion Platt Interiors
  • Shamin Abas Public Relations & Special Events is a driving force within the high net worth, luxury market. Shamin and her exceptionally talented staff bring an authentic business approach based on a deep understanding of what it takes to be successful in this highly personalized niche market. Through custom PR strategies, leveraged media opportunities and the facilitation of important connections, they achieve optimal exposure for their clients. Within the sphere of the ultra affluent, your reputation and image is your business – and Shamin Abas Public Relations & Special Events is masterful at ensuring her clients’ achieve and retain the spotlight they desire.

    Susan D. McGregor
    President & General Manager, RoboVault
  • Very early on in my marketing career, someone once described the Public Relations business to me as "treading sand.” All these years later I have never forgotten that image…but now having the opportunity to develop a niche luxury brand in the States, I have been so thankful to have connected with Shamin Abas and the remarkable team she has put together over the years. Not only do they find solid ground amidst the sand, they do so with style, enthusiasm, intelligence and patience. Whether you are running a large company, or a small grass roots organization, one of the wisest decisions you will take is to entrust Shamin Abas Public Relations & Special Events with your goals and vision. She has a lock on the high-end luxury market, and knows exactly how to approach and reach this rarified target audience.

    Tracy Smith
  • In essence, Shamin and her team are a boutique company with flair, providing quality service, positive energy and wonderful outcomes. Shamin truly understands her clients visions, and gives them incredible value and attention. Her dedicated focus on luxury and quality exemplifies her own values about sustainability. Working with Shamin is a a win-win for everyone.

    Susan Rockefeller
  • Working with Shamin Abas Public Relations & Special Events has been a truly refreshing experience. Shamin and her team are highly educated in all facets of the luxury lifestyle arena, and they have shown a sincere dedication to achieving our company’s goals and objectives. They have taken the time to establish a thorough understanding of our brand, and their work is done with the upmost level of professionalism. I would recommend them to any luxury brands that are looking to expand upon their public presence and market outreach, specifically amongst the high-net worth and ultra high-net worth demographic.

    Jacob Arabo
    Founder & Chairman, Jacob & Co.


22 Jul 2015

SAPR Celebrates 10 Years

Article written by

Kelly Rutherford, Roberto Dutesco, Leonard Lauren, Tony Brand

posted on 22 Jul 2015 in Uncategorized

June of 2015 marked the 10 Year Anniversary of Shamin Abas Public Relations & Special Events. To celebrate, Shamin and team hosted an intimate gathering attended by clients and friends at the beautiful Wild Horses of Sable Island Gallery in Soho.
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posted on 14 Jul 2015 in Uncategorized

Shamin Abas spoke with Luxury Daily regarding “Stardust,” a retrospective exhibit on British artist, David Bailey, co-produced by Tod’s. The Italian apparel and accessories brand is sponsoring a photography exhibit highlighting Bailey’s iconic portraits, taking place from March 1st- June 2nd at the Pac Art Pavilion Contemporanea in Milan. This sponsorship gives Tod’s the opportunity […]
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posted on 14 Jul 2015 in Uncategorized

Shamin Abas spoke to Luxury Daily about Ralph Lauren’s recently launched eyewear campaign entitled “Portraits of Craftsmanship.” The campaign, centering on a social video, highlights the fact that all of the US Fashion Label’s products are held up to the same standard of quality, even those produced by a licensee. Because items labeled as “in-house” […]
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