Shamin Abas Public Relations & Special Events

Shamin Abas Public Relations and Special Events is a boutique firm that transcends the traditional practices of public relations and experiential marketing; delivering a refined expertise with an unparalleled level of personal attention. Headquartered in New York, with an office in Palm Beach and a seasonal satellite in the Hamptons, Shamin Abas Public Relations and Special Events works exclusively with premium luxury brands that seek to engage the exceptionally affluent.

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“My passion is to work with true visionaries. It’s what I absolutely love to do. Working with some of the great leaders in the luxury space in helping them maximize their brand’s potential is such a great honor everyday.”  


Shamin Abas
Founder and President


  • Burgess is the global leading authority in super yachts with ten international offices and a highly targeted marketing strategy across multiple platforms. We appointed Shamin Abas Public Relations & Special Events to increase our brand presence in North America to a defined UHNW demographic. Our account has been managed with energy and solicitousness, supported by a consistently personal degree of service. The agency has excellent media contacts, understands the luxury space and thinks outside the box to enhance its public relations deliverables.

    Alev Karagulle
    Director of Marketing and Communications, Burgess Yachts
  • Luxury is only a concept. The challenge facing today’s brands requires subtle finessing of consumers’ perceptions, molding and elevating products to the aspirational. Shamin truly understands and excels in this realm.

    Campion Platt
    Architect and Interior Designer, Campion Platt Interiors
  • Shamin Abas Public Relations & Special Events is a driving force within the high net worth, luxury market. Shamin and her exceptionally talented staff bring an authentic business approach based on a deep understanding of what it takes to be successful in this highly personalized niche market. Through custom PR strategies, leveraged media opportunities and the facilitation of important connections, they achieve optimal exposure for their clients. Within the sphere of the ultra affluent, your reputation and image is your business – and Shamin Abas Public Relations & Special Events is masterful at ensuring her clients’ achieve and retain the spotlight they desire.

    Susan D. McGregor
    President & General Manager, RoboVault
  • Very early on in my marketing career, someone once described the Public Relations business to me as "treading sand.” All these years later I have never forgotten that image…but now having the opportunity to develop a niche luxury brand in the States, I have been so thankful to have connected with Shamin Abas and the remarkable team she has put together over the years. Not only do they find solid ground amidst the sand, they do so with style, enthusiasm, intelligence and patience. Whether you are running a large company, or a small grass roots organization, one of the wisest decisions you will take is to entrust Shamin Abas Public Relations & Special Events with your goals and vision. She has a lock on the high-end luxury market, and knows exactly how to approach and reach this rarified target audience.

    Tracy Smith
  • In essence, Shamin and her team are a boutique company with flair, providing quality service, positive energy and wonderful outcomes. Shamin truly understands her clients visions, and gives them incredible value and attention. Her dedicated focus on luxury and quality exemplifies her own values about sustainability. Working with Shamin is a a win-win for everyone.

    Susan Rockefeller
  • Working with Shamin Abas Public Relations & Special Events has been a truly refreshing experience. Shamin and her team are highly educated in all facets of the luxury lifestyle arena, and they have shown a sincere dedication to achieving our company’s goals and objectives. They have taken the time to establish a thorough understanding of our brand, and their work is done with the upmost level of professionalism. I would recommend them to any luxury brands that are looking to expand upon their public presence and market outreach, specifically amongst the high-net worth and ultra high-net worth demographic.

    Jacob Arabo
    Founder & Chairman, Jacob & Co.


8 Jun 2015

Ferrari 488 GTB Launch

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Ferrari Blog

posted on 8 Jun 2015 in Uncategorized

In May our events team worked with Ferrari North America to launch the new Ferrari 488 GTB at Spring Studios in New York.  Over five hundred Ferrari enthusiasts attended the event to witness the first reveal of this supercar in North America. During the spectacular launch, attendees enjoyed live performances by The Dolls and William […]
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25 Jan 2015

Shamin Abas for Luxury Daily: Preserving Tradition in Luxury Brands

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posted on 25 Jan 2015 in Blogs

This past December, Shamin contributed her insight to Luxury Daily’s article “Luxury Brands preserve tradition of stationary through digital, physical approach.”   In the article, Shamin states “With the fast-paced and competitive nature of today’s consumer marketplace, it’s difficult for luxury brands to stand out and impress potential buyers solely through offering quality materials, or […]
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25 Jan 2015

Jacob Arabo on the cover of Revolution USA

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posted on 25 Jan 2015 in Blogs

SAPR worked with one of the world’s most respected watch experts and journalists as well as Editor-in-Chief of Revolution USA, Jack Forster, to place Jacob & Co.’s Jacob Arabo on the cover of the magazine’s Spring 2015 issue. The piece, entitled “The Man Who Would Be King: How Jacob Arabo Conquered the World of High-Mech […]
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