The firm works with global, ultra-luxury brands to develop reach into new qualified audiences. Unlike the practice of list buying traditionally used by agencies that promise to deliver eligible prospects, Shamin and her team’s deep network of UHNWIs and key influencers allows for highly-targeted prospecting, providing every project with a curated list from which to work.


The firm’s approach to experiential marketing and tailor-made affinity partnerships comes from a profound understanding of the mindset of the UHNWI today. While broad data on this hard to reach audience can certainly be helpful, it’s the mapping the firm has done of the passions and interests of the select individuals that reside in its steadily growing network that means effective engagement for its clients.

When it comes to media communications, the methodology used is carefully designed to successfully reach individuals that have attained this level of wealth, with techniques that result in high-quality placements in the most desirable outlets worldwide.


Since founding the firm in 2005, Shamin Abas has built a strong brand name for her agency within the luxury lifestyle arena, and particularly within the niche world of ultra-luxury brands that bring to market products and services that cater specifically to the exceptionally affluent. Always passionate about her work, Shamin’s connections and sensibilities are global, and the deep commitment she shows each of her carefully selected clients is a fundamental part of her life’s work.

Shamin Abas