Shamin Abas Public Relations loves the challenge of finding what is unique about new clients. We separate our those clients into three general categories with permeable borders: Business, Entertainment and Lifestyle.

Our Business Clients count on us to bring their story to the business and trade media, to burnish their credibility and to bring their products or services to the attention of peers and end-users. Our Entertainment Clients come to us for similar reasons as well as getting bodies through their doors or buying their products. Our Lifestyle Clients need a PR firm that understands the unique requirements of the fashion, beauty, decor and destination industries, and cultivates the right connections. We understand that generating publicity for a legal Internet-based file sharing service is very different from generating interest in eye makeup. We do it all quite well, with the same level of style and attention to detail. We are committed to finding every way to publicize a client, both the obvious and the oblique, through an integrated and customized program of media saturation, grassroots efforts, and other inventive ways to make people notice.